Change the world

Community Development Unit

Short Learning Programme Outline
Introduction to Social Mobilisation
NQF level 5- 30 contact hours

Purpose of Short Learning Programme

This short learning programme is designed to provide development practitioners and officials working with communities with better understanding of social mobilisation and its components as well as the theoretical underpinnings of the process. It also aims to help them understand how to apply the principles and tools of social mobilisation in their work to ensure meaningful community participation and ownership in their community based interventions so that projects and programs are sustainable, self-reliant and community led and driven.

Entrance Requirements

A completed learning programme at NQF level 4 or Matriculation qualification issued by the Matriculation Board of South Africa or equivalent qualification.

Presentation Format

The SLP is presented in workshop format based on a Social Mobilisation Manual which requires of delegates to be active participants. Extensive use is made of case studies and group work and delegates are required to link the theoretical input provided to practical applications in their working environment and the communities they work with.

Assessment Practice

  • 20% will be assessed through the application of classroom based activities, exercises and/ or case studies
  • 80% will be through the application of knowledge gained by completing a practical workplace based assignment

Delegates who successfully complete the assignment will receive a NMMU Short Learning Programme Certificate of Competency and delegates who do not complete the assignment will receive an NMMU Short Learning Programme Attendance Certificate.

Attendance Requirements

Kindly note delegates are to attend the full three day course.

MODULE  OUTLINE:

1. Defining Social Mobilisation

  • Definitions of Social Mobilisation
  • Key Aspects of Social Mobilisation
  • Principles of Social Mobilisation

2. The theory of Social Mobilisation

  • The Behaviour Change Theory
  • The theory of Social Change
  • Resource Mobilisation Theory
  • Lenin’s Theory of Revolution

3. Components of Social Mobilisation

  • Community Mobilisation
  • Advocacy
  • Behaviour Change Communication
  • Social Marketing

4. Understanding the Community

  • Communities and Homogeneity
  • Communities and Heterogeneity

5. Placing Social Mobilisation Within Context

  • Socio-economic and Political Changes
  • Policies and Legislation
  • Developmental Local Governance

6. Social Mobilisation and Community Participation

  • Dimensions of Community Participation
  • Democracy, Mobilisation and Participation
  • Themes for Community Participation
  • Barriers to Community Participation

7. Building Second Generation Partnerships

  • Building and Maintaining Partnerships
  • Partnerships and Community Participation
  • Partnerships within Organisational and Social Change
  • The Process System

8. The Social Mobilisation Cycle

  • The Cycle Illustrated
  • Stages of Social Mobilisation

9.  Approaches to Community Development

  • Defining Community Development
  • The Needs Based Approach
  • The Asset Based Approach
  • ABCD Tools

10. Introduction to Research Methods

  • Quantitative Research
  • Qualitative Research
  • Participatory Rural Appraisal

 

Contact information
Prof George de Lange
Director - Engagement Office
Tel: 27 41 504 3541
George.deLange@mandela.ac.za

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